Attribution & Brand Resources
The Trust funds organizations in several different ways, and each type of funding has a different appropriate way to be acknowledged. This page provides guidance, recommended language, and downloadable logo files. If you're unsure how a particular use fits, contact us first. We're happy to help you get it right.
The Short Version
The Trust does not require partners to acknowledge our funding in any materials. If you choose to, this page will help you do it accurately.
We fund organizations through general operating grants, event sponsorships, and designated programs or service funding. Each type has its own unique way to be acknowledged, and they are not interchangeable. The guidance below walks through each type of funding, what appropriate acknowledgment looks like, and where our logo and name do and don't belong.
We want you to acknowledge the relationship if you feel so inclined. We just want to make sure it's done in a way that doesn't create confusion about what we funded and why.
This isn't a formal approval process. It's a resource. We'll respond promptly, and in most cases the answer is a simple yes with minor guidance on placement or language.
Get ConfirmationTypes of Funding and How to Acknowledge Each
General Operating Grants
Flexible, unrestricted funding that supports your organization's overall operations. This is how the Trust funds most partners.
General operating grants fund your organization, not a specific program, event, or service. The most accurate way to acknowledge this is in the context of your overall funding, not attached to any individual activity.
Recommended language
Where to use it
Where not to use it
Logo use
For general operating grants, please do not place the Trust’s logo on any materials without prior approval. In most cases, the text attribution line above is more appropriate than a logo placement, because it accurately describes the nature of the funding.
Event Sponsorships
Direct sponsorship of a specific event, conference, summit, or gathering that aligns with the Trust's mission.
When the Trust sponsors a specific event, acknowledging that sponsorship on event materials is appropriate. The key distinction: this applies only when the Trust has provided funding specifically designated for that event, not when general operating funds happen to support the organization that hosts it.
Recommended language
or
Where to use it
Where not to use it
Logo use
Program or Service Funding
Designated funding for a specific program, service, or initiative operated by your organization.
When the Trust provides funding specifically designated for a program or service, acknowledging that support in materials related to that program is appropriate. As with event sponsorships, coordinate with us on how and where the acknowledgment appears.
Recommended language
or
Where to use it
Where not to use it
Logo use
Brand Guidelines
Download the appropriate logo file for your purposes below. Please use these files rather than screenshots or images pulled from the web, which are often low resolution or incorrectly cropped.
Primary Logo - Full Color
For use on white or light-colored backgrounds. This is the preferred version for most applications.
White Logo
For use on dark or photo backgrounds where the full color version wouldn't be legible.
Logo Usage
When you do use our logo, a few simple rules help keep it looking right:
Clear space
Leave breathing room around the logo. At minimum, the height of one hexagon in the logomark on all sides. Don’t crowd it with other logos, text, or design elements.
Don’t modify the logo
Use the logo files as provided. Please don’t change the colors, stretch or distort the proportions, add effects (drop shadows, outlines, gradients), or rearrange the elements. If you need a version we haven’t provided, let us know and we’ll create it.
Minimum size
The full logo (mark + wordmark) should not be reproduced smaller than 1.5 inches wide in print or 150 pixels wide on screen. Below that size, the wordmark becomes illegible. Use the logomark only for very small applications.
Background considerations
Use the full color logo on white or light solid backgrounds. Use the white logo on dark or busy backgrounds. Never place the full color logo on a patterned, textured, or photographic background where it loses contrast.
How to Reference Us in Text
When mentioning the Trust in written materials:
Use: “the Natrona Collective Health Trust” on first reference, “the Trust” or “the Health Trust” on subsequent references.
Avoid: “NCHT” as a standalone abbreviation. While we may use it internally, it’s not recognizable to most community members and doesn’t communicate what the organization is.
Our website is collectivehealthtrust.org and our address is 421 S. Center St., Casper, WY 82601.
We want this to be easy. If you're unsure about a specific use, have a unique situation, or need a logo format we haven't provided, reach out. We'd rather help you get it right than have you guess.
Megan Bratton, Director of Communications
[email protected]
307-243-2709